The Rank Group is considered the leading gaming operator in the entire UK. The digital division of this Group has shown tremendous growth in its fiscal H1. According to the current media reports, the company is all set to release the newest slots and Bingo brands in order to strengthen the customer base. While talking about the company’s interim results, it has shown flat revenue of £326.2 million. However, the reports highlight that digital operations of the Rang Group reached to £52.4 million gaining 11 percent as compared to the past.
In the Words of Henry Birch, CEO of Rank Group
Rank Group CEO, Henry Birch mentioned in a statement that the retail operations of the company have been confronting tough trading challenges. On the other hand, the digital section has been showing incessant growth and has potential to show further improvements in H2. Henry further said that the digital growth has been possible only through Grosvenorcasinos.com. This particular casino site has shown a growth of 39% while sites like Meccabingo.com were at flat £33.1m.
In addition to this, the growth of Grosvenorcasinos.com has been accelerated by better poker products and new sportsbook. It is known that Kambi has become popular among the players as best Sportsbook and is used by the majority of the customers of this casino. Henry said that this sportsbook is greatly helping the Rank Group in retaining its existing customers and attracting the new ones from across the globe.
Rank Group’s Activities During H1
Aiming towards the future growth, Rank Group has restructured its digital operations. During H1, the entire operations of the company were restructured into one team and started reporting as a single entity. This system is still active in the company, as it is bringing great profits to it and helps in multi-brand approach. The company is further looking forward to the launch of a new Bingo brand, Luda at both retail and online. It is going to launch new slots also.
Henry also added in her statement that the further activities will target the existing, lapsed and new digital customers. Since the young generation is seen highly interested in the online casino gaming in today’s era, the company is all set to aim the millennial gamblers. The company claims that the digital operations have contributed for about 14 percent in the total revenue. On the other hand, digital accounts for 45 percent of the entire UK gambling market.
In addition to this, Rank launched VIP microsite, which is Mecca branded in H1. It is known that the company is focusing on its expansion of online live dealer casino. It is because players prefer live casino experience within the comforts of their come. Thus, the company is hopeful that this step will increase its revenues and will reach to more and more people.
The Growth of Enracha – Rank Group’s Spanish Brand
Moving on to the Enracha, the company’s Spanish facing brand, it has shown an increase of almost one-third up to £16.2 million. In fact, the operating profit of the company has been doubled to £2.9 million. It is true that with the launch of full Enracha.es site in H1 , Rank Group has been able to gain a stronger Spanish economy.
The company has plans to expand its gaming portfolio by adding slots to its existing collection of Bingo, and other table games such as roulette and blackjack. While talking about the players, they are going to get a great variety of games including the Zuma slots with better payouts and unique bonus features.
Thus, it is expected that Rank Group is going to hit the casino market with some of the best gaming products.